Your closet may be full, yet you still feel like you’ve got nothing to wear. Sound familiar? Chances are you’ve got too many trends and too few basics. In this blog, we explain why carefully chosen basics are the smartest investment any man can make – and how to get started. 😉

1. What are basics, exactly? 👕

Basics are the foundation of your wardrobe: T-shirts, polos, sweaters, trousers and shirts in neutral colours and timeless fits. No flashy prints – just comfort, versatility, and effortless style.

✅ Ideal for work, weekends, and travel
🔁 Endless combinations = more outfits, less stress

🔗 Browse our T-shirts
🔗 Shop our shirts

2. Basics get worn way more than trendy pieces 🔁

That one loud shirt? Maybe twice. A crisp white tee or beige chino? Almost every week. You get way more value from basics.

✅ More wears = better cost per use
✅ Less thinking: basics go with (almost) everything

🔗 Discover our trousers

3. Quality pays off – even for basics 💪

Cheap basics often fall apart after a few washes. It’s smarter to invest in strong cotton, neat stitching and fits that stay in shape.

✅ Lasts longer
✅ Looks sharper = better impression

🔗 Shop our polos
🔗 Browse our sweaters

4. Easy to mix = time saved ⏱️

With 5 good basics, you can get dressed in under 5 minutes. Everything matches, no second-guessing required.

✅ Perfect for men who don’t like shopping 😉

5. The ultimate basics checklist ✅

• 2 white or grey T-shirts

• 1 navy or beige chino

• 1 neat polo or shirt

• 1 sweater or jumper

• 1 casual pair of trousers

🔗 Browse all essentials

✅ Summary: simplicity wins

• Basics = more wear, better spend

• Timeless, comfortable and stylish

• Less doubt, more options

• Smarter and more sustainable than trends

• Invest wisely in your style

🎯 Ready to upgrade your basics? Discover the collection →
🔗 Shop now